Where's the Posts?

If you have just found this blog, welcome and have a look around. It is a small, but chatty one.

My art process blog is The Colorist.

William Lehman Link

What You Learn at Craft Shows.

Pet rocks??? Really, though, Bill - those went out in the distant past. I survived the sixties so that you wouldn't have to :=/

Got Marketing?

Got Marketing? Live in the Seattle-Tacoma area? Here's an opportunity for you artists to get a quick jolt on marketing your art. Reference:
Artist's Trust (Washington State).

Arts Workshop on Marketing
Saturday, September 15, 2007 :: 1-5pm

A workshop presented by Miriam Works for seasoned working artists or emerging talents, whose goals are to earn a part- or full- time income from art work. A variety of marketing methods and professional presentation approaches will be covered. Review marketing materials, explore how to identify your market, develop effective marketing materials, put together a PR packet and present yourself and your work in a professional manner. Class includes practical information and confidence-building tips.

Miriam Works is the former buyer/manager for Folk Art Gallery/La Tienda and Assistant Director of FireWorks Fine Crafts Galleries. She has served on numerous juries and panels for area arts organizations, including Pratt Fine Arts Center, Bellevue Art Museum, Washington Potters Association and the Northwest Designer Craftsman Living Treasures Video Project. She currently teaches and lectures throughout the Northwest on professional skills for artists and consults privately with individual artists and creatively driven organizations on marketing and business issues. Her goal is to help create business, marketing and organizational strategies that support artists' professional growth, integrity and success.

Location: Asia Pacific Cultural Center, 934 Broadway #5, Tacoma (downstairs from The Children's Museum)

Cost: $20 (plus optional materials)

Info: tko@harbornet.com, 253/307-6350

Sponsored by Ann Meersman, Tacoma-arts.com and The Asia Pacific Culture Center.

Flyer

The march of my great art business machine continues. As a matter of fact, if I post another business related subject at The Colorist, I will probably hurl. Can I get back to art now, please?

But, I feel the readers here at the Endless Summer Art Fair are perhaps a little more interested in the business side of the house. So, I post here my flyer graphic design. This jewel took me over a week to format and send to print. Why, you may ask?

The bottom line is that I have been twice burned by my recent attempts to get a flyer printed. The biggest issue is that the results of print at even the professional photo lab, from a document self created on my laptop, were either over-saturated colors, or else really bad value and hue outcomes. So, I have been turning myself inside out trying to end-around these problems. I won't bore you with the details of formatting in RGB versus CYMK, rasters, pdf files, ad nauseam.

The current attempt is to just send the high resolution (300 dpi) to Shutterfly and get it printed like a regular photo. I only need a few copies for my gallery packets, so this may be the right path. I'll let you know.

The mission of this flyer is to get my images in front of the gallerist in case they don't open my CD. Think about it. The few enclosures that we typically include may only have one image, or else a few thumbnails. It's very possible that they may get their impression of you before they ever see any art at all.

My packet for galleries will contain:

• Labeled File Folder
  
• Cover Letter
• Flyer
• Artist's Statement (Short Version)
• Resume (Short Version)
• Slide List (for CD) with Thumbnails
• CD with images

I may go as far as to include a folder similar to the much touted and extremely nice one shown at ArtBizBlog, created by Deanna Wood. The determinant on that is if I feel that it will go well with the manila file folder idea (my secret weapon), and whether I can get it printed nicely at another printer. At this point, I don't have any other item in my packet jobbed out to a printer, so we'll see if I need to take the extra trouble for that.

The Colorist Blogspot

We are back and focused on the art process in the Klahn studio, and I'm chronicling this at The Colorist.

Be sure to provide me with some blog content input at my poll at The Colorist.


Link:
http://www.thecolorist.blogspot.com/

Brush with Fame in Sun Valley

We had to wait for all the waivers to be signed, and now I'm ready to post this photo. Remember that I alluded to famous people about at Sun Valley ?

How about this one?Photo: Robin Purcell

Need more reference? Remember this popular video?

View of the Bellevue Fairs

Daniella Woolf, an encaustic artist from Whidbey Island (Washington) has a thorough review of the Bellevue art fairs. Linked here: http://encausticopolis.blogspot.com/.

Her post, Bellevue Art Fairs, isn't linked so look it up on July 29th. I give her extra credit for seeing so much of the shows. I will add that there is a third show in busy Bellevue called the 6th Street Fair, which isn't far from the venues described. The overall effect is that there are about 700+ booths in Bellevue that weekend.